About Us

Visual Markets is an initiative by Optimice. Optimice provides specialised consulting and research services to help organisations map and improve business relationships at multiple levels. Optimice identifies relationship patterns between people, organisations and/or markets. We have developed innovative techniques to optimise these relationships in a compelling business-focused context. Optimice clients include major private and public sector organisations in Australia, Italy and the UK.

Who Are We:

Dr. Laurence Lock Lee, Optimice

Laurence Lock Lee has worked in and around the IT industry for some 35 years. He is an acknowledged leading practitioner in social and value network analysis for organisational change. He has consulted widely with major corporate and government clients and presented at academic and industry forums in Australia, Europe, Asia, and the USA. Prior to cofounding Optimice, he was a Principal Consultant with Computer Sciences Corporation (CSC), where he led the knowledge and information management consulting practice and was a research member of CSC’s global leading-edge forum. Prior to that he worked for many years with BHP Billiton within their corporate research laboratories, leading their IT research programs on knowledge-based systems and artificial intelligence. Laurence holds PhD from the University of Sydney, his research being on corporate social capital effects on share market performance. He is the author of IT Governance in a Networked World: Multi-Sourcing Strategies and Social Capital for Corporate Computing (Information Science Reference).

Cai Kjaer, LLM, Optimice

Cai has deep experience in Business Relationships, Knowledge and Information Management, Collaboration and Organisational and Value Network Analysis. For the past 12 years has worked in both internal and client-facing roles. He has consulted extensively to organisations in both public and private sector, as well as presented conferences in Australia and abroad. Cai was previously a Principal Consultant with Computer Sciences Corporation (CSC), General Manager (ANZ) for Implementation Management Associates and is a founding partner in Optimice. He has extensive experience in senior consulting, change leadership, and implementation roles successfully delivering large-scale global business transformation projects. His work experience is diverse and he has been working nationally and internationally with a range of clients from government agencies to the world’s largest resources companies.

Len Rust, Dialog Marketing Services

Dialog Marketing Services is a marketing consultancy specialising in the information technology industry. Before he established Dialog, Len spent 19 years with International Data Corporation (IDC), which he joined in 1979 as Managing Director. He was appointed Vice President, Asia/Pacific region, in 1983. Prior to joining IDC, Len held several senior positions with major IT services companies in Australia and New Zealand. He has been involved in senior roles in many areas of the industry including engineering, operations, customer support, and sales and marketing. Len is best known for his highly regarded publication The Rust Report, in which he provides a weekly commentary on the Australian IT industry.