Press Release: Visual Markets Analysis Report on Australasian IT&T Market
Optimice Pty Ltd has launched its unique “Visual Markets” approach to market research with a substantial analysis report of the Australasian IT&T marketplace. The Visual Markets approach is centred on viewing the marketplace through the mapping of business relationships between market participants. The report identifies some 500+ client organisations and over 400 vendors connected through more than 1,100 business relationships, ranging from formal contracts to alliances and joint ventures since 2006. Partnering is growing at more than 20% per year, ensuring that the IT&T market place is becoming increasingly complex to negotiate. The report identifies a clear relationship between increased partnering and client capture for vendors. Relationship maps are provided for the industry as a whole but also divided into 12 industry sectors including Telecommunications, Finance and Banking, Health Care, Federal Government, Regional Government, Education etc..
The relationship centred approach to market research provides new insights not available through traditional market research approaches. For example, the network maps of the Telecommunications sector identify the increasingly close partnerships between the major providers Telstra, Optus and Vodafone with the media sector players including AAPT, Fairfax, Seven Networks and Southern Cross Broadcasting. The Education Sector analysis identifies how the Indian IT firms are making inroads through partnering. For leading ERP and software vendors like SAP, Oracle and Microsoft, it is informative to see the relationship patterns with systems integrators across each sector.
By identifying those market players with large numbers of unique partnering relationships, the report identifies who the most “competitive” vendors are, with Telstra IBM, Google and Unisys leading the pack. In the outsourcing sector the most competitive vendors are IBM, CSC, ASG, Fujitsu, Unisys and EDS. This same analysis can identify those client firms with the most unique needs, identified by the uniqueness of their partners, with Defence, Police and Customs most prominent. Another unique capability provided by the Visual Markets approach is the ability to analyse the potential impact of major mergers and acquisitions.
The report analyses the Vodofone-Hutchison 3G, HP-EDS and Oracle-Sun mergers. Hutchison 3G was seen as a clear winner with the increased competitiveness afforded by its merger with Vodafone. Oracle and Sun share many common partnerships, suggesting that their integration may not be that problematic, in fact a good complementary match.
The Visual Markets report is targeted at both client organisations looking to gain valued procurement insights, vendors looking for profitable partnering opportunities and government departments looking to facilitate more productive market places. The report can be purchased from www.visualmarkets.net
About Optimice Pty Ltd
www.optimice.com.au
Optimice provides specialised consulting and research services to help organisations map and improve business relationships at multiple levels. Optimice identifies relationship patterns between people, organisations and/or markets. We have developed innovative techniques to optimise these relationships in a compelling business-focused context. Optimice clients include major private and public sector organisations in Australia, Italy and the UK.
Contacts
Dr. Laurence Lock Lee
Partner, Optimice Pty Ltd
+61 407 001 628
llocklee@optimice.com.au
Cai Kjaer
Partner, Optimice Pty Ltd
+61 411 569 694
cai.kjaer@optimice.com.au
Len Rust
CEO, Dialog Marketing Services
+61 413 588 728
rustoz@bigpond.com |
